Free Tool · Meta · Google · TikTok

Multi-Platform KPI Estimator

Plan your ad budget across Meta, Google and TikTok and see the impressions, reach and results to expect — before you spend. Download the full media plan as Excel or PDF.

Campaign-level estimates LKR & USD budgets Excel + PDF reports
This planner works best on a laptop or desktop. On a phone, scroll sideways inside the tool.

How it works

1

Add your campaigns

For each platform, add campaign lines: campaign type, objective, buying metric (CPM, CPC, CPL…) and budget. Meta budgets are in LKR; Google and TikTok in USD.

2

Generate the estimate

Leave cost and rate fields blank to use typical defaults, or enter your own. The tool estimates impressions, reach and results for every line and each platform.

3

Download the plan

Export a formatted Excel workbook and a print-ready PDF to share with your team, management or client.

Estimates use the cost and rate assumptions you enter (or typical defaults) and are a planning guide, not a guarantee — real results depend on targeting, creative, competition and seasonality. Downloading a report asks for your name, email and contact number so our team can follow up; see our privacy policy.

Want us to build and run this plan for you?

Share your plan with a Digithaal performance marketer and get a free review of budgets, objectives and platform mix for the Sri Lankan market.