One of the most common questions from Sri Lankan business owners is: should I advertise on Facebook or Google? The honest answer is — it depends on your business goals.
Facebook and Instagram Ads are ideal when your potential customers don't know they need your product yet. They're browsing their feed, and your ad catches their attention.
Best for: - Brand awareness campaigns - Product launches - Reaching specific demographics - Retargeting website visitors
Google Ads capture people who are actively searching for what you offer. They have intent — they're already looking for a solution.
Best for: - Service businesses (plumbers, lawyers, clinics) - eCommerce product searches - Local service searches - High-intent buyers
For most Sri Lankan SMEs, a combination of both works best: - Use Facebook/Instagram to build awareness and attract cold audiences - Use Google Search Ads to capture people actively looking for your service
You can start Facebook Ads with as little as LKR 1,500–3,000 per day. Google Ads costs vary depending on keyword competition in your industry.
Need help deciding? Book a free consultation with our team today.
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